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Redefine denim fashion while promoting sustainable practices.

Jeans Outfit

My Story


Welcome to Double Denim, where we breathe new life into old denim! My name is Karena, and I'm the creative mind behind this venture. At Double Denim, we're passionate about sustainability and fashion, and we believe that the two can coexist beautifully. That's why we specialise in upcycling second-hand denim clothing, transforming them into unique, one-of-a-kind pieces that are not only stylish but also eco-friendly.

My journey with Double Denim begins with a deep love for denim. I spend countless hours scouring second-hand clothing shops, searching for high-quality denim pieces and unique designs that will serve as the foundation for my creations. Each piece I find tells a story, and I'm honored to give them a new chapter in their life cycle.

Working from my home studio, I merge my creativity and eye for design to craft pieces that are both fashionable and sustainable. I believe that fashion should be both beautiful and responsible, and that's why I choose to work with denim. Denim is a timeless fabric that never goes out of style, and its durability ensures that each piece I create will last for years to come.

I invite you to explore the world of Double Denim and discover the beauty of sustainable fashion. Each piece is a labor of love, crafted with care and attention to detail. Join me in embracing a more sustainable way of dressing, one denim piece at a time.


Patches on Jeans for custom designs

Custom Designs

Come and explore the limitless possibilities of sustainable denim fashion with Double Denim. We provide quality, personalised pieces, from jeans and jackets to skirts and jumpsuits, that are perfect for any occasion. We create unique designs for men, women, boys and girls. Karena is passionate about custom designs, so get in touch and let her create the denim piece you have been dreaming of.

We can create your customised design on your own jacket, skirt or jeans or you can select from one we have in stock and let's start talking about creating a unique and personalised item for you. 

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